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The Insocial knowledge blogs will help you learn all about CX to take your organization to the next level!

What is Customer Experience and how do you set up a CX strategy?

Customer Experience is the differentiator of successful organisations. By fully ensuring Customer Experience )(CX) and adding it to their DNA, companies differentiate themselves from their competitors. Think of examples like Coolblue, Bol.com, Van ...

Churn. What is it and how can you prevent it?

Churn rate is a measure of the number of individuals or items that leave a collective group over a certain period of time. In business, this is about the number of customers who leave your organisation. This makes it one of the most important ...

enps
The eNPS: Employee Net Promoter Score

Unhappy employees are incredibly detrimental to your organization. Think about the phone call with a rude customer service representative that you've probably had. Or staff who give you no attention at all when you walk into your store. Customers ...

CX Reporting - What 5 elements should you include?

When you automate feedback through an external tool, such as Insocial, you will also receive a monthly CX report in addition to the feedback received. These reports are very helpfull to see everything at a glance and to keep the overview. In ...

Why there is a European version of the NPS

The popularity of Net Promoter Scores is undeniable. Nowadays, almost every company in the world measures its NPS. But the standards of NPS do not necessarily fit every culture. In general, companies in Europe score a lower NPS than companies in ...

Five customer satisfaction survey examples

Do you want to measure customer satisfaction? But do you find it difficult to determine which questions you are going to ask? Recognizable! Many companies do have an idea, but finding how to formulate them could be challenging. First of all, the ...

What is Customer Effort Score and how can you measure it?

Different Key Performance Indicators (KPI’s) can be used to measure customer satisfaction. Probably you already know a few, such as the Net Promoter Score (NPS) or the Customer Satisfaction Score (CSAT). In this article we will tell you more about ...

Chatbot vs. Humans - Which one delivers a better experience?

More and more organizations are deploying a chatbot to support their service department. A chatbot is in fact good at handling recurring questions. They can handle about 80% of common questions. This saves the service staff an enormous amount of ...

In the spotlight: Bert Riel from GROHE about achieving excellent service

Bert Riel works as Manager Customer Care & Service at GROHE Benelux. GROHE was founded in 1936 and has since become the global market leader in sanitary products, including faucets, thermostatic faucets, shower systems and installation systems ...

Relational NPS and transactional NPS, what's the difference?

By asking the NPS questions, you measure to what extent the customer would recommend your company to people they know well. Various studies have shown that customers who answer the NPS question with a 9 or a 10 are more likely to make a repeat ...